January 2018 - Present
Head of Brand & Marketing Design
Lead global marketing strategies for a billion dollar home decor and renovations company that drive revenue growth.
Collaborate closely with product designers and engineers to translate design concepts into technical specifications.
Guide creative strategy and vision.
Transformed a new marketing design team into a top-flight creative function.
Establish workflows and creative standards that elevate the team and their work.
Built positive and creative work environment through goal-setting, employee empowerment and rewards for excellence.
Manage and direct outside agencies and talent in a variety of cross disciplinary executions.
Work among other exceptionally talented staff in a fast-paced, rapidly growing, highly collaborative environment.
Continually identify and drive improvements in process and communication.
October 2014 - December 2017
Creative Director
Led creative vision and strategy for $700 million dollar home furnishings retailer.
Built internal creative team that now owns 100% of all Living Spaces creative concepts and execution
Oversaw creative efforts that grew company revenue 80% to projected $700MM in 2017.
Managed creative direction for E-Commerce growth of 230% to projected $70MM in 2017.
Supported store expansion efforts by leading marketing efforts to increase store count by 60%, including new markets.
Produced over 120 individual TV campaigns and ancillary elements, within short timelines and varying budgets.
Executed key celebrity partnerships to accelerate consumer brand perception in the home and style category.
Launched a social media and influencer initiative that included a web series, social media and blog content.
Directed creative and content strategy for Living Spaces’ E-commerce channel, including web design, email, digital ads, etc.
Created and implemented Living Spaces’ first brand and style guide which currently governs all creative and brand direction.
Built and owned all creative workflow processes through project management tools that led to increased productivity.
Interacted directly with the executive team, including CEO, to guide creative strategy and vision.
Oversaw and launched the creative of Revive by Living Spaces, the in-store mattress retail concept.
Responsible for reviewing, providing feedback and approving all creative concepts including TV, Print, Digital, In-Store etc.
In charge of evaluating and selecting all external production vendors for each individual project.
Elevated catalog product to current look and established the foundation for extension into other product categories.
Helped improve the Living Spaces’ brand by conducting surveys and focus groups which resulted in an increased brand perception by consumers.
November 2013 - August 2014
Art Director
Clients: Burger King, Meineke, Living Spaces, & Closet Factory
Produced commercials (with tight deadlines and ranging in all budgets) for clients Living Spaces and Meineke.
Art Directed and designed campaign materials for clients Burger King and Meineke, including print, in-store, POP and digital.
Lead Art Director and illustrator on all work for client Closet Factory.
Lead Art Director in a re-branding effort for client Meineke.
Worked directly with the President on designs for presentation materials for high profile client meetings.
Was one of two teams that pitched ideas for new business, which resulted in Pitch winning the business.
Set company wide standards on the look/feel for all client presentations.
Art Director
Clients: Diet Pepsi, Gatorade, Visa, Nissan, Infiniti, PUR, Energizer, Jimmy Dean, Kraft, and Pinkberry, Crate&Barrel, & Southwest Airlines
Lead Art Director on all digital and print work for clients Energizer and Principal Financial Group.
Worked directly with the Executive Creative Director on all designs for presentation materials for all new business pitch’s.
Assisted in design for Crate&Barrel new business pitch, which resulted in winning the business.
Assisted senior level Art Directors on designs and concepts for clients Gatorade, Visa, Jimmy Dean and Infiniti.
Lead designer on the style guide for client Diet Pepsi.
Assisted senior level creatives on rebranding efforts for client Pinkberry and Kraft.
One of two lead designers on website redesign and interactive modules for client Energizer.
Created new illustration concepts and worked with illustrator based in France for client Principal Financial Group.
Lead designer on presentation materials for high profile client meetings.
January 2012 - November 2013