Rebecca Galicia
Head of Brand & Marketing Design
Experienced senior creative leader with extensive expertise on both client and agency side environments. Has developed, organized and executed innovative designs in TV, web, digital and print for some of the world’s leading brands. A highly creative, disciplined and very passionate individual who thrives on creative challenges. Talent for building supportive environments that bring out the best in creative professionals.
Experience
Houzz, Inc.
January 2018 - Present
Lead - Marketing Design Team
Transformed marketing design team into a top-flight creative function with a 100% record of meeting deadlines.
Built positive and creative work environment through goal-setting, employee empowerment and rewards for excellence.
Lead a team to develop and execute the most premium creative content to accomplish company goals.
Conceptualize and execute both large and small scale brand expressions that are incredibly impactful to company goals.
Manage and direct outside agencies and talent in a variety of cross disciplinary executions.
Work among other exceptionally talented staff in a fast-paced, rapidly growing, highly collaborative environment.
Continually identify and drive improvements in process and communication.
Establish workflows and creative standards that elevate the team and their work.
Living Spaces
October 2014 - December 2017
Creative Director
Led creative vision and strategy for home furnishings retailer.
Built internal creative team that now owns 100% of all Living Spaces creative concepts and execution, including TV, catalogs and digital content.
Oversaw creative efforts that grew company revenue by 80% in 2017.
Managed creative direction for E-Commerce growth of 230% in 2017.
Supported store expansion efforts by leading marketing efforts to increase store count by 60%, including new markets.
Produced over 120 individual TV campaigns and ancillary elements, within short timelines and varying budgets.
Executed key celebrity partnerships to accelerate consumer brand perception in the home and style category.
Launched the Behind the Design program, a social media and influencer initiative that included a web series, social media and blog content.
Directed creative and content strategy for Living Spaces’ E-commerce channel, including web design, email, digital ads, etc.
Created and implemented Living Spaces’ first brand and style guide which currently governs all creative and brand direction.
Built and owned all creative workflow processes through project management tools that led to increased productivity.
Interacted directly with the executive team, including CEO, to guide creative strategy and vision.
Oversaw and launched the creative of Revive by Living Spaces, the in-store mattress retail concept.
Responsible for reviewing, providing feedback and approving all creative concepts including TV, Print, Digital, In-Store etc.
In charge of evaluating and selecting all external production vendors for each individual project.
Elevated catalog product to current look and established the foundation for extension into other product categories.
Helped improve the Living Spaces’ brand by conducting surveys and focus groups which resulted in an increased brand perception by consumers.
The Pitch Agency
November 2013 - August 2014
Art Director
Produced over 20 commercials (with tight deadlines and ranging in all budgets) for clients Living Spaces and Meineke.
Art Directed and designed supporting campaign materials for clients Burger King and Meineke, including print, in-store, POP and digital.
Lead Art Director and illustrator on all work for client Closet Factory.
Lead Art Director in a re-branding effort for client Meineke.
Worked directly with the President on designs for presentation materials for high profile client meetings.
Was one of two teams that pitched ideas for new business for client Bonefish Grill, which resulted in Pitch winning the business.
Set company wide standards on the look/feel for all client presentations.
“I worked with Becky on a number of projects, many of them under ridiculously tight deadlines. Even under pressure, Becky always kept a positive attitude and pushed the work above and beyond what was expected. One thing that sticks out, in addition to her smart thinking on the work itself, is the care she put into presenting the work. Her decks/presentations were so attention-grabbing and gorgeous that they raised the bar for the whole agency going forward. She’s a talented art director with a good eye for design, and a hard worker that would make a good addition to any team.”
“Becky is an incredibly talented art director with a sophisticated design sensibility. She can bring a campaign to life with a depth of emotion not usually seen in everyday advertising. And she does this under tight deadlines, while juggling several assignments with patience, flexibility and a can-do attitude. She is a team player with a capitol “T.””
“Becky is not only an outstanding Art Director, but she is a one of a kind person. I worked with Becky on numerous projects that were under extremely tight deadlines and she always managed to turn around amazing work, with a smile on her face. Regardless of the task at hand she is always willing to lend a helping hand to others to get the job done. I have thoroughly enjoyed working alongside Becky and know she will make a great asset to any team!”
TBWA/Chiat/Day
January 2012 - November 2013
Art Director
Lead Art Director on all digital and print work for clients Energizer and Principal Financial Group.
Worked directly with the Executive Creative Director on all designs for presentation materials for all new business pitch’s.
Assisted in design for Crate&Barrel new business pitch, which resulted in winning the business.
Assisted senior level Art Directors on designs and concepts for clients Gatorade, Visa, Jimmy Dean and Infiniti.
Lead designer on the style guide for client Diet Pepsi.
Assisted senior level creatives on rebranding efforts for client Pinkberry and Kraft.
One of two lead designers on website redesign and interactive modules for client Energizer.
Created new illustration concepts and worked with illustrator based in France for client Principal Financial Group.
Lead designer on presentation materials for high profile client meetings.
Clients: Diet Pepsi, Gatorade, Visa, Nissan, Infiniti, PUR, Energizer, Jimmy Dean, Kraft, and Pinkberry
New Business Pitch's: Southwest Airlines and Crate&Barrel
“A few words come to mind when I think of Becky: hardworking, dedicated, and passionate. The agency was lucky to snag her as an intern, and she quickly moved up in the ranks as someone we absolutely needed for our team. She and I worked closely on Energizer and a number of new business accounts, which meant lots of late nights and long hours. Becky was always willing to go the extra mile to do things beautifully and correctly. She never cuts corners but can still deliver quality work in a short period of time.
Becky’s work ethic separates her from the crowd. Her reliability and trustworthiness make her one of the few Art Directors who I can truly trust to do things right—her work absolutely surpasses her title. Her design skills continue to amaze me. When I know Becky is on a project, I know it is in the best hands, and it will get done right.”
“Becky is a very talented art director. She takes time to understand every assignment, ensures all ideas are on strategy and meet client objectives, and often comes up with creative solutions and concepts that go above and beyond the overall assignment. In addition, Becky always has a positive attitude, is a team player and willing to go the extra mile to get the job done. Overall, she has been a great addition to the creative team and everyone enjoys working with her.”
“I’ve had the good fortune to work with Becky for over a year. She has always displayed a positive, can-do attitude, even through the long hours, weekend work, and difficult client feedback.
I appreciate Becky’s self-starting initiative. She often volunteers for projects that she thinks will be interesting to work on, and approaches these projects enthusiastically and thoughtfully, rather than taking the easiest path. In a world where creatives can easily become jaded and disenchanted, resulting in lower quality work, Becky continues to think critically and strive for innovation and excellence in every job she does.
Becky listens and asks good questions during briefings and while she is working on projects. I appreciate that she drives for clarity when she’s not certain of direction, due dates, etc. It is an enormous time-saver to address these questions while work is in progress, vs. during the first internal review, and helps us make our deadlines. She is a model of efficiency.
Overall, I would give Becky my highest recommendation for her positive attitude, great work ethic, and quality work.”
Education
Bachelors in Advertising – The Art Institute of California – San Diego
Programs
